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INTERACTIVE + BROADCAST /// CINGULAR SOUNDS /// "LIP SYNC BATTLE" /// COPY + ART
THIS PROJECT PAGE CONTAINS: video gallery submission stills + one pro-shoot video montage ||| The following Cingular Sounds "Lip Sync Battle" promotion was almost entirely viral, filling social network pages with user-submitted lip-sync contest video uploads, where close to a million 'friended' or 'liked' the goods. My crew and I 'borrowed' a mostly empty NYC townhouse for a day, made do with spartan props and drove Urban Outfitters batty with returns in order to stage 6 professionally cast videos with which to pre-populate the aforementioned galleries. The movie montage below features select samples. (*Rich roll-down banner ads which let viewers vote on-the-spot were also produced.)
